Taking his talents from the rap game to the fashion space, YG and his label 4Hunnid have unveiled his first sneaker creation. In stand-alone fashion, the southern California rapper has delved into his creative pockets to produce his own footwear project. The project, dubbed “The Flame,” is set to include several iterations of his new…

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Nike Running has announced its latest innovations with the Nike React Infinity Run 2 and the Nike ZoomX Invincible Run. Both silhouettes embody the brand’s goal of injury-prevention as well as prioritizing efficiency. The second chapter of the Nike React Infinity Run line is here as the latest model features a handful of modifications. The…

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Last summer, Virgil Abloh teamed up with the Museum of Contemporary Art in Chicago for a one-of-a-kind exhibit that froze time as a slew of upcoming OFF-WHITE collaborations were seen for the first time. The first OFF-WHITE x Air Jordan 4 made its debut during Paris Fashion Week stirring up further speculation that the pair…

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At one point the reigning sportswear brand of the world, Reebok is currently up for sale. Bought by adidas in 2005 for $3.8B, the Boston-based brand has seen a decline in various financial indicators, including book value and sales revenue. As such, the Three Stripes have noted the need to offload their 15 year-long investment.…

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The “Triple White” Ultra Boost has long been considered one of the greatest iterations of the classic runner. Fast forward to 2021, the beloved colorway is making its mark on the silhouette’s newest design. Immortalized by Kanye West, the “Triple White” Ultra Boost’s minimal profile has proved to be extremely popular. Specific to this design,…

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Having signed with adidas in 2013, Kanye West’s YEEZY brand has displayed an incredible longevity. Eight years later, his empire doesn’t look to slow down for anyone. Along with the beloved 350 V2 silhouette, the Yeezy Boost 380 is set to be a brand favorite in 2021. This iteration of the Yeezy 380 features a…

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