Leave it to Gilbert Arenas to come up with a brilliant marketing idea. Arenas, who has a amazingly popular blog on NBA.com, is coming out with 20 different versions of his Adidas Gil II Zero kicks.
Most of these will be limited edition shoes and all of them will have their own story. Check out his blog for more information on each shoe and the corresponding release dates. The shoe in the above picture is just one of the 20 different versions that will be released.
With the black, gold and clear plastic, these kicks are hot. Adidas is going out on a limb with Arenas’ idea but this could be a smashing hit for the upcoming year. If it works for Adidas and Arenas, this would be great news for sneakerheads because it could mean multiple releases for each player shoe in the future.
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