Reebok Pump plans to launch its new line, called the Pump Omni Lite “Year Of The Rat” in 2008. The price tag is $99.99 at Reebok. The Chinese use the Rat as the zodiac calendar mascot for 2008. The sneaker upper is in rich burgundy. This is better than the traditional blood-red that the Chinese use as their ethnic color during Chinese New Year. The symbol of the Chinese zodiac for 2008 is the rat. A white rat is printed on the sole of the sneaker. The sole has another special feature. The Chinese word of rat is printed to cover the entire bottom sole.The unique touch in the design is again seen when the main character word sits atop the white rat’s tail.

Another feature which I appreciate is the use of red speckled gold plastic reinforcement for the side of the shoe. The white outer sole sets against the red and makes the colors prominent. The gold-red “Z” adds the feisty touch of style to break the monotony of the burgundy. I think the black shoe laces are a stark contrast to the red. Since the basic colors are already used for different parts of the shoe, the designer reused the black for the laces. However, shoe laces can be removed and substituted with your own preferred color. I will do that to customize my sneakers!

These Graduation Dunk Highs were inspired by custom sneaker artist, Emmanuel Labor. They feature fur, which is the bear Kanye Mascot, graphics from artwork, and a purple midsole just like the album cover. It is unknown whether they will be for sale or not.

The Fred Perry Fall and Winter collection 2007 will debut on October 9, at Stless. The selling price is around ¥11,550. (Japanese Yen).This is a great edition for fans of canvas sneakers. Canvas is soft, flexible, light and a treat for feet. The thin fabric does not encase the feet tightly and allows for air ventilation. This type of sneakers isgood for people who suffer from sweaty feet.

My title may seem harsh but this warning is not because of any hatred I have for Supra’s current line of high tops. Every skater and casual shoe fan that is looking for a little style with their street shoes should look at the low top Supras offered this fall. Most people who purchase these shoes will not use them for skating anyway so the argument for better ankle support is moot. Check out the various colorways below to get a good feel for the Supra low tops.

If you are inclinded to purchase the high tops, Supra offers a few different styles constructed of all manner of raw materials. The mixture of the suede and ostrich skin used on the high tops above mean a high sticker price but a gorgeous shoe for the right owner.