PUMA and Lauren London are celebrating women beyond just 24 hours. The PUMA “International Women’s Day” collection includes a set of apparel seen on Lauren London and includes an upcoming PUMA Suede Classic “IWD” in that rich lavender hue. The commitment to women from the brand, however, is more than just kicks and a tracksuit.…

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SoleSavy continues to expand. The sneaker startup that launched in 2018 is all about restoring the community feeling within the sneaker game. Its retail-only/anti-bot purchasing tips are just half of the equation. The brand also adds key roles ranging from communications to strategy as a commitment to serving sneakerheads with sneakerheads’ help. SoleSavy announced that…

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Tragedy turned into a triumph for the Hype 24/7 family. Khan and Douglas founded the sneaker store in Atlanta. However, an unfortunate turn of events led to the death of Douglas. His brother, George, inherited the store and ran with the torch with the help of Khan. Now, the shop is in the heart of…

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Nike SB and Paul Rodriguez continue their longstanding tradition of unique storytelling through SB Dunks as the “What The P-Rod” surfaces. The upcoming Nike SB Dunk Low “What The P-Rod” combines key elements from every P-Rod collaborative colorway. Oddly enough, Nike SB decided to cook up the “What The P-Rod” on a Nike SB Dunk…

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The Puerto Rican star and the Three Stripes are teaming up on the adidas Forum. The silhouette, known for its hardwood presence in the early 1980s, is rumored to be the model of choice for the upcoming Bad Bunny x adidas collection. Although release details on the partnership are unconfirmed, the Bad Bunny x adidas…

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The adidas Samba has returned as one of 2021’s sleeper silhouettes, in large part due to a photo by new adidas Basketball director Jerry Lorenzo. However, rather than for basketball use, the pair’s historic activity has been soccer. Given the ADV tooling, the multi-purpose sneaker has returned ready to handle the deck. In its latest…

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