Though Kyrie Irving is yet to make his on-court debut this season, his brand is still very much a fixture in the NBA and in pop culture. His famed hoops character, Uncle Drew, is gearing up for yet another bout on the court. And to commemorate another go-round for Kyrie’s elder alter ego, Pepsi produced […]

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Industry experts and Ekins know Jason Mayden. The former Lead Designer at Jordan Brand has been making moves in the worlds of tech and start-up funding since jumping from the Jumpman, working with the likes of smart cup company Vessyl and Venture Capital firm Accel Partners. His next move is perhaps the most exciting yet. […]

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This month celebrates the return of the hallmark Air Max silhouette for the upcoming calendar year. Of course dubbed the Nike Air Max 2016, we take a closer look at the shoe today in its black and white colorway. Resting atop a full-length Air Unit, which has become customary with the shoe in years past, […]

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words // Nick DePaula: While some so-called industry experts might trollfully call Skechers “the hottest sneaker brand,” volume sales be damned, they’re consistently missing the bigger picture of what’s taking place here. This is a brand that for years has literally been stealing designs and technology from the industry’s actual leading innovators, and then re-packages […]

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Originally slated to go live tomorrow, Marshall Mathers just put out word that his Eminem x Carhartt x Air Jordan 4 charity auction has been postponed. Benefiting the local charity of his namesake and gearing up with the local workwear giant, this three-way collab is said to drop to the tune of ten pairs for […]

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This weekend marks the adidas Yeezy Boost 350 “Moonrock” arrival at retailers. But what retailers? Well, certainly not (all) the same stores that carried the “Pirate Black” edition. As it was stated last week, the “Moonrock” retailers would exclusively align with those that also carry adidas Yeezy Season 1. Today, a listing of those stores […]

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