words & interview // Nick DePaula When the original Hyperdunk launched in 2008, the shoe marked a new era in many ways. It weighed just 13.0 ounces, which at the time Nike’s CEO Mark Parker said was the lightest basketball shoe to date. (I remember a couple sneakers listed on Eastbay at a shade under […]

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With a variety of sneakers gaining inspiration from the strangest places, it seems as though New Balance has taken design cues from a staple of “adult culture” and that’s the brewery. Recently Complex Magazine headed overseas to see the design process firsthand in the New Balance factory as well as speak to the members of […]

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Parisian-based brand Pigalle continues to fortify its relationship with Nike in their latest collaboration alongside LeBron James. Stéphane Ashpool, Pigalle brand director and lover of basketball, paired with James and Nike in Shanghai in celebration of universal hoops culture. The result of that union is the Pigalle x Nike LeBron 12 Elite. Utilizing a monochromatic palette in […]

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The week’s edition of Best of #TodaysKicks is packed full of heat! Thousands upon thousands of photos are uploaded to Instagram each week with the #TodaysKicks hashtag. While some just snap a quick photo with their mobile device, a good handful take beautiful pictures that display their attention to detail. Many of the photos you […]

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Hip-hop and sneakers go hand in hand. From lyricists rapping about their favorite Air Max (i.e. Game) to DJs having their own collaborative sneakers (i.e. DJ Clark Kent), the trend even extends to those who have their very own 1 of 1 custom. Case in point, Baby Aztro. San Antonio native rapper Baby Aztro links […]

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Tracking back to the widely publicized high school basketball career of LeBron James, the Nike LeBron 12 Low “SVSM” pays homage to James’ days pre-NBA at Saint Vincent-Saint Mary. Taking on the school’s signature colors, an anthracite base is set against Radiant Emerald accents at the Flywire cables, outsole and laces. Closed with Metallic Gold Swoosh […]

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