Coming into the 2015 NBA Draft, former Ohio State Buckeye D’Angelo Russell was presumed to be the biggest draw from sneaker brands to sign as an endorser. Then, following his number two overall selection by the Los Angeles Lakers, and now Summer League competition, he is still very much believed to be so. Today, Russell […]

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Chicago native and creative collaborator to Kanye West, Don C, hit a high point in sneakers earlier this year with the release of his Air Jordan 2 collaboration. The vibrant blue sneaker was another in a long line of rare and luxurious Jordan 2s. And Don C, seemingly looking to strike while the iron is […]

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In today’s sneaker climate, it’s with little resistance that Kanye West is the most influential figure in the culture. That said, aside from his current releases with adidas, you’ll find a wealth of creatives, fans and general consumers looking to add the ‘Yeezy touch’ to their shoes even when they aren’t Kanye West designs. Taking on his […]

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Fittingly titled after the Chester Clippers, Kobe Bryant’s rival hoops program during his time at Lower Merion High School in Philadelphia, the Nike Kobe 10 Elite Low “Chester” continues to speak volumes on the unmatched competitive nature of the Black Mamba. Having once scored 31 second half points on the Clippers to help lift Lower […]

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LeBron James is seemingly everywhere this week following a brief hiatus after his NBA Finals loss to the Golden State Warriors. With his film Trainwreck now in theaters, late television appearances with Jimmy Fallon and more, James is already in the midst of a hectic summer. The same could be said for Nike Basketball, as yet […]

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With all the talk of Ben Yun’s newly designed Nike Air Max 95 Ultra Jacquard, much of the discussion has shifted from the return of the shoe’s original model released 20 years ago. Today? Not so much with this news. That’s right, the OG “Neon” 95s are on the comeback trail and land at retailers […]

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