After opening its first ever East Coast community store in Washington D.C. earlier this year, Nike has set its sights back on the Big Apple. With a fresh new Factory Store out in Queens, Nike is planning to open its second East Coast Community Store in Brooklyn. Set to provide new jobs and opportunities for […]

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words // Darren Griffin: Nike continues in their impeccable timing with multiple releases of the Air Rift. The sandal-like silhouette comes bursting with style and color thanks to the newly released Nike Air Rift “Hot Lava” edition. A hue that Nike seems to hold dear this spring engulfs the minimal frame while the textile mesh […]

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words // Nick DePaula: With the 2nd Round of the NBA Playoffs getting underway this evening in Cleveland, LeBron James debuted yet another player exclusive colorway of his new Nike LeBron 12 Elites. With a white base upper, the new PE features a wine and gold TPU chassis along the heel, with wine splatter paint […]

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words // Nick DePaula: To celebrate Stephen Curry’s NBA MVP Award, Under Armour rolled out this 30-second spot earlier this afternoon to highlight Curry’s relentless work ethic and journey to the top of the league. Narrated by NBA legend Bill Russell, the spot features the Stonecutters Credo, a passage that speaks to rewards coming after […]

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words // Darren Griffin: Radii explores summertime vibes with an all-new release that keys one of the best low tops in their widely varied lineup – the Axel. Crafted in lightweight jacquard textile with two bold colorways, the Radii Axel X Pack brings classic warm weather, ankle bearing style to the forefront. Consisting of a black […]

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words // Nick DePaula: In just the last two seasons, the trajectory of Stephen Curry’s career has veered upward at a rapid pace. He signed an endorsement deal with Under Armour in the fall of 2013 that made him the face of the brand, established himself as a franchise point guard amidst relentless doubt, captured […]

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