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UGG Australia’s line of men’s footwear, outerwear, and accessories launches the first multimedia marketing campaign for its men’s line featuring NFL MVP, Tom Brady of the New England Patriots. The collaboration between the three-time Super Bowl champion and UGG will include casual footwear as well as select outerwear and accessories. The new creative is expected to launch with the Fall 2011 collection.
“We’re pleased to have found an agency partner that can take the UGG men’s business into the future”, says UGG Australia President, Constance X. Rishwain.
The brand’s material heritage started from the mastery of distinctive sheepskin and in the fine craft of boot and shoemaking. Since 1978 when an Australian first brought the high-quality sheepskin boots worn by surfers to the United States, UGG has expanded its product offerings to include a full range of men’s cold weather boots, slippers and casual shoes, as well as outerwear and men’s accessories. The brand also excelled in women’s line during the recent years.
To celebrate UGG Australia’s partnership with Tom Brady, the brand welcomes you to preview the new UGG Men’s media campaign and products for Fall/Winter 2011 on September 7, 2011 at UGG Australia Showroom, 730 Fifth Avenue, starting from 9AM to 6PM.
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