Every shoe manufacturer has some signature brand that establishes their identity in the trade. This signature brand helps them in finding the platform for their newer offerings, and also to find the right market segmentation for the proper execution of marketing plans. In case of Jack Purcell, Converse has been their signature product for quite some time. This product line has helped them to find their identity in the market, and as this collection belongs to luxurious items, it helped them to find the upper crest of the society as their target market. Keeping in contrast with the demand for the redesigning of their established product, they have introduced some new features in their latest collections.
In Converse Jack Purcell Zipper Hi Black/Milk they kept the majestic appeal intact as whole, with modifications in designing. The X-factor for their collection is the simplicity. It is a common perception that you are to go flashy to attract clients, but this not true always, and this collection is the biggest example of that. That is why: even after hitting the market late, already they have captured a significant market share. Features you will get in this shoe collection are like the panel, which is right on top of the tongue, and zipper feature on the panel. This panel has given a new dimension to the silhouette finish. The material chosen is the Black Canvas, and the quality leather linings are there along the stitches as well. Crepe latex white sole is there at the bottom, and you will find a bumper in the sole as well.
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