Just want to buy a pair of Dallas Cowboys Merchandising right now? Dallas Cowboys Merchandising.
America’s most famous football team is the Dallas Cowboys, and it would not be fitting if America’s Team didn’t have fan merchandise available for sale for those who would want to support their favorite “boys.” The Cowboys have won 5 Super Bowl Championships, 10 Conference championships, and 10 Division championships. Eleven players in the franchise are currently in the Pro Football Hall of Fame.
Die-hard fans!
Dallas Cowboys Merchandising (DCM) was born in 2001 to fill that very need. Selling a whole apparel range of fan gear for women, men, youth, and kids like jerseys, hats and caps, footwear, collectibles, memorabilia, home and office furnishings like clocks and bed sheets, DVDs, and sports equipment in the official team colors of royal blue, silver green, silver blue, and white, they are making sure a die-hard fan can get his fix of authenticated sports apparel and memorabilia right at the source. Strangely, many fans believe the Dallas Cowboy’s famous blue jersey is “cursed” because since the late 60s, many of the Cowboys’ upset losses throughout the years happened when they wore their blue jerseys.
Jerry Jones, Jr., the President of Dallas Cowboys Merchandising and General Manager of the Dallas Cowboys, is the driving force behind the privately-owned, family company. After setting up the official Dallas Cowboys website (www.dallascowboys.com) to sell their merchandise and give updates on the team, making it the website for other clubs to follow, Jones set his sights on the fan merchandising branch. Up to now, only the Cowboys design, manufacture and distribute
Jessica Simpson in a Cowboys hoodie.
their fan merchandise themselves. The other 32 clubs have apparel firms like Reebok designing for them. This total control ensures that not only does the Jones family have the final say on each and every piece of Dallas Cowboy fan merchandise, but that the full income from the sales of the merchandise goes straight to the owners and the players. One of the latest partnerships was engineering a joint-concessionaire agreement with the New York Yankees to provide food and merchandise at all home games for both teams. This ‘little’ agreement is forecast to bring in gains in the excess of a hundred million US dollars in the 2010 season.
1996 saw another first – a mall store location dedicated to Dallas Cowboys merchandise only. At the last count, DCM has 35 retail locations in Texas, Oklahoma, Louisiana, and Arkansas, plus catalog and internet shopping outlets. This forward leadership allows DCM and the Cowboys to be one of the top teams in NFL sales over the last 20 years.
Pink and Bling Cowboys Ladies' Watch
With DCM now producing jackets, jerseys, t-shirts, bags, caps and other headgear for men, women and children; beddings, flags and wall hangings, home, outdoor, and office accessories, and personal accessories like jewelry, watches, jewelry boxes, sunglasses and so much more, memorabilia like signed photographs, jerseys, helmets, and posters, plus all the accessories needed for that perfect tailgate party, showing your allegiance with decals and other car accessories, and flags for the home and the car, the company has really thought of everything to help the fans enjoy that crisp autumn air during the game.
Brian Priakos, the COO of DCM, is the man tasked with the sales of the team merchandise and crunching the numbers. His analytical risk-taking that updated the information systems of the merchandising and warehousing side allowed DCM to offer same-day delivery, constant updating of its stocks, and having the right stocks on hand at the right time. This upgraded service helped the company fulfill its major plans – a new three million-square foot Cowboys Stadium that was completed in 2009 and a new consolidated four hundred thousand-square foot distribution center in Irving, located near the foreign trade zones of the Dallas-Fort Worth International Airport that was scheduled to open in February 2010.
Cowboys' offensive lineman Cory Proctor signing the DCM onesie of a little 5-month-old fan.
The Cowboys also have a subsidiary, Blue Star Graphics, that make apparel for around three universities – Texas A&M, the University of Oklahoma, and the University of Arkansas with four other schools undergoing negotioations – and are exploring the arena of unbranded casual wear for young men. Blue Star Media, another branch of the company, travels around Texas writing, filming, and producing the games and making them into shows that are afterwards sold as DVDs by Dallas Cowboys Merchandising.
Dallas Cowboys apparel may be purchased at more than 700 retail outlets throughout the United States including The Dallas Cowboys Pro Shops, JC Penney, Academy Sports and Outdoors, and Dillard’s. Sales are fantastic, in 2009, popular quarterback Tony Romo’s No. 9 jersey was estimated by Forbes magazine to be the most popular jersey in America with sales of half a million pieces.
The warehouse, production, and headquarters facility for Dallas Cowboys Merchandising, Dallas Cowboys Pro Shops, and Blue Star Graphics Design is found at:
2500 Regent Blvd.
Dallas-Fort Worth International Airport
Its previous headquarters (the company is in the process of moving to its new office building) were at:
Dallas Cowboys Merchandising, Ltd.
4251 W John Carpenter Fwy
Irving, TX 75063(972) 785-4783
www.dallascowboys.com
Purchase your own pair of Dallas Cowboys Merchandising right now!
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