Just want to buy a pair of 5th and Ocean Clothing right now? 5th and Ocean Clothing.
Major league sportswear usually goes with an image of a macho, mustached man in a grungy logo t-shirt and baseball cap holding a can of beer in one hand and a hotdog in the other.
That’s why it was only a few years ago, on January 16, 2002,that the Major League Baseball Properties licensed 5th and Ocean to develop a line of sportswear geared towards the female fans of the game. Before this Florida-based sportswear manufacturer came onto the scene, women were forced to make do with small men’s sized t-shirts or kids’ or teen wear. Now they would have a choice of form-fitting, detailed fan merchandise for all 30 teams and logos.
Known as South Beach Apparel, Inc. before August 1996, 5th and Ocean Clothing (sometimes mistakenly called 5th and Ocean Apparel) started out as a resort wear manufacturer and then branched out into junior sportswear. It soon became a leader in private label and was known for its high quality products and fashion-forward designs that started setting trends in sportswear. An ingenious marketing practice of small minimum orders of at least 36 pieces, and a quick turn-around of the stocks allowed retailers to try out the saleability of the merchandise first, before committing to the bigger amounts of stock once the first order ran out in record time.
It was 5th and Ocean’s previous dabble into the arena of resort wear that made them realize there was a whole untapped market in female sports clothing. About 40% of football fans are women, all of whom were setting attendance records for those sold-out games.Almost half of the football fans were ready for new, stylish clothing, none of them wanting more manly t-shirts in XXS sizes to wear to the next game with their husband or boyfriend.
Thissexy Chicago Cubs Ladies Pinstripe Tank Top hasSwarovski Crystal accents!The white background and royal blue pinstripes showcases a Cubs bullseye logo highlighted with Swarovski crystals.
Co-founder Alex Leiter, CEO Ralph Garcia, Senior Vice President of Sales Al Derago, and Vice-president Luis Leiter went out to design more stylish and attractive merchandise that had fashion sense for the sports fan. They also recognized that women are bound to buy clothes more often than men, who tend to “wear [them] to death,” since they prefer to change outfits and react more to fashion trends than men. Women would be a more lucrative market – if they could produce sexy, stylish sportswear.
This non-conformist Chicago Cubs Ladies Bling Tank Top in royal bluefeatures the Cubs logo picked out in faux crystals.
In a 2004 interview for the publication Sporting Goods Business, Sergio Rubollo, VP of sales and marketing said, “They’re older, but they still want to look stylish. They don’t want to look like grandma.”
Cute, comfortable, classic, and stylish are words now being used to describe the women’s fan merchandise that are assembled and finished in the Dominican Republic. Frankly feminine sportswear with fashion elements, front-center splits, one shoulder jerseys, baby dolls, sheer tanks, and halters are made in luscious colors like soft pinks, brilliant blues, vibrant tangerines, and delicate lilacs. Intricate details like piping, stitching, vintage prints, rhinestones, and glitter on ultra-soft fabric ensure feminine fans don’t end up looking like tomboys.While their t-shirts remain the most popular item, 5th and Ocean also make shorts and pullovers for women.
This stylish Philadelphia 76ers double layer form-fitting cap sleeve shirt is officially licensed and printed with the team name and a flower graphic.
5th and Ocean hasn’t completely ignored its male audience though, developing multi-media designs and foil application prints for their new men’s fan merchandise t-shirts.
Currently manufacturing sports and fashion apparel for men, women, and kids, 5th and Ocean has been able to also close deals with NFL apparel, several major US sports leagues, K2 Sports, Victoria’s Secret/Pink, Disney, Walt Disney world, Universal Studios, Planet Hollywood, Hard Rock Café, Las Vegas Properties, and numerous national and theme parks. The company also designs and manufactures uniforms for team sports leagues, colleges, universities, auto racing, and postal services.
Most recently, on August 18, 2009, New York-based headgear company New Era Cap, purchased Miami-based apparel manufacturer 5th and Ocean in an undisclosed deal. New Era Cap is the official on-field cap manufacturer for Major League Baseball that just branched out into apparel in 2007.New products from the partnership was available at the end of 2009 and a major launch of tees, polo’s, and cut and sew pieces will be formally launched at industry shows in the Spring of 2010 for team concessionaires, fans, and the urban fashion market. Their latest collection for the Miami Heat feature a fresh new look at the teams with classic cartoon icons of Betty Boop, Snoopy, and Woodstock to cater to their female and junior customers.
The 2010 Miami Heat/Betty Boop shirt puts together 2 classic icons that turn up the heat!
Now, with 5th and Ocean’s form-fitting, chic, designer sportswear, female fans can throw away their pseudo-nightshirt jerseys and finally say, “Sportswear is sexy.”
5th and Ocean Clothing can be found at:
590 West 83rd Street
Hialeah, Florida USA
Phone 305-822-4604
FAX 305-822-4665
http://www.5thocean.com/
Available online at Amazon, TheFind, Buzzillions, dealtime, lids, finishline, store.nba, wrigleyvillesports, cubworld, and stylefeeder , 5th and Ocean also sells to department stores, sporting goods stores, mass merchants, and sports specialty stores.
Purchase your own pair of 5th and Ocean Clothing right now!
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