Here’s a sneak peek of the upcoming Nike Air Max 97 Valentine’s Day sneaker for 2009. It comes in a white/red colorway. Unfortunately this will be a Men’s only release, sorry ladies. Look for these in February for $145. [ShoeGame]

Next week, the Reebok x Maeda Timetanium V2.0 will be released. It features a black/grey/orange colorway with a sole mixed with various greens and yellow. The Reebok x Maeda Timetanium V2.0 will be available at The Good Will Out with a limited of 300. [HighSnobiety]

We have just pushed past the symbolic middle of the summer last week with Fourth of July celebrations. Atex Productions is celebrating the brave men and women who patrol America’s beaches with a pair of custom Nike Air Force Ones. These sneakers are dubbed the Lifeguards and bring together familiar images from the typical beach.

The toe boxes and Nike swooshes on the Lifeguards are painted blue to symbolize the vast waters patrolled by lifeguards. Atex added red crosses underneath the ocean blue swooshes to get the attention of swimmers, surfers and sand castle builders. There is a cool graphic on the heel that shows the lifeguard’s role as guardian over coastal waters.

Atex Productions has a MySpace page linked here where sneaker fans can check out custom projects as well as new music.

Universal Pictures has hooked up with Adidas to create the Hellboy II Stan Mid. This shoe features black patent leather with the red Hellboy graphic. These shoes are definitely a bold choice.

These sneakers feature lots of interesting details, such as lace jewels, Hellboy on the tongue and an engraved outersole. These shoes will release later this month and come in a special box. Look for them at select Adidas Original Stores soon. The movie, Hellboy II: The Golden Army, arrives in theatres July 11th. Via Hypebeast.

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Coming off a stellar MVP-caliber season, third year NBA superstar Chris Paul will be the cover model of this year’s NBA 2K8 video game. In addition to being the face of this year’s NBA video game, Chris Paul will also be honored with a special edition 2K Sports Edition of the Air Jordan CP3 Signature Shoe. The pair is a product of the collaboration between Jordan Brand and 2K Sports.

The shoes feature a white leather upper with black and red highlights and a black patent leather at the ankle area. The 2K sports logo will replace the “CP” logo in this colorway of the shoe.

To make the shoes all the more special, they will be bundled together with an Xbox 360 version of the game, a matching shirt, an exclusive Xbox 360 Faceplate and a special box. No news regarding the release date has surfaced, so be sure to check the site for more information.

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This shoe is available at Size? for £84.99.

The Nike Air Max Light is an iconic sneaker. It was first released in the late 1980s. It proved to be so popular that it became a signature shoe. Slowly, it was forgotten as other shoes were produced. Now, after a gap of about 20 years, the Nike Air Max Light has been re-issued. It has used the classic colors of white, medium grey, black and laser blue.

The toe box is white, with a black mud guard. Before the first pair of shoe laces, there is a grey colored panel. At both sides of the shoe lace holes, there are blue colored panels of leather. These are decorated with corrugated lines and perforations.

The tongue is white and has a Nike label attached at the tip. The lettering is in laser blue and coordinates with the rest of the shoe.

Half the shoe is covered by a large piece of grey colored leather. This has the white Nike swoosh attached on top of it.

The midsole is white. At the toe, there is a piece of laser blue colored outsole. Three quarters of the outsole is black colored. The outsole at the heel is laser blue in color. I like the design and colors used in this shoe.