The shoes above are the result of collaboration between Boston’s Bodega and Reebok. The market for this special set of Reebok Pumps is the jet setting sneaker fan who wants something to stand apart. As you can see, there is a map which has the route from New York to Boston for all of you Northeasterners who need to find a bus route out of town. This limited edition design will be limited to 100 pairs and these will be a hot ticket when they hit the stores.
I would love to see the Reebok Pumps with other routes throughout the United States. Bodega naturally wants to cater to the people in their community who don’t care how to get from Chicago to St. Louis. Reebok should look into partnering with sneaker shops around the country and create a road warrior pack for every region.
In fact, Reebok could take a page from New Balance and allow customization on the go. Pump fans could place a GPS system on the inside of the tongue to know where they are constantly. This suggestion is a joke, of course, and there is something interesting about purchasing these Pumps through Bodega. As a creature of the Midwest, a map covering the Boston to New York route may encourage may to stray away from the familiar. These ventures depend entirely on my bank account and whether these shoes will even be available by the time I make my move.
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